After Nerium was initially launched, a story conveying the company mission and the Brand Partner successes needed to be told. Bespoke brand imagery and custom interviews were combined to address that global desire; to look and feel younger. The problem is that many are jaded by a drawer full of unfulfilled promises by expensive department store products. Interviews with genuine Brand Partners telling personal stories of their successes with an effective breakthrough product called NeriumAD were supported by a no lose promise; simply trying NeriumAD risk free, people can find life changing results and living a better lifestyle.
New package design and branding offered new imaging opportunities.