SoZo had a desire to appeal to active families and invite them to consider the beverages they are consuming on a daily basis as their main source of healthy energy. The twist positioning of the SoZo line of nutritional and energy beverages powered by CoffeeBerry as the secret to keeping up with a busy lifestyle; people will look and feel so good they can't help but imagine themselves at their best. I wrote both spots and directed "Homer" while Shelley Rojas did an amazing job directing "SuperMom".
Sometimes all we need is a boost of energy and a little imagination to swing for the fences.
How does a busy Mom keep up with an active household, ensure the family's wellness and look good doing it? A boost of energy and little imagination may be all she really needs to play all the roles expected of Mom.